Privacy Policy

1. Introduction

Latin American Exterminating (“we,” “us,” or “our”) operates the website located at www.latinamericanexterminating.com (the “Site”). This Privacy Policy describes how we collect, use, disclose, and protect the personal information of visitors to our Site and individuals who contact us for pest control services.

By using our Site or submitting your information through our contact form, you agree to the practices described in this Privacy Policy.

2. Information We Collect

We collect the following types of information:

• Contact Information: Name, email address, and phone number submitted through our contact form.
• Service Information: The type of pest control service you inquire about and any description of your pest problem.
• Usage Data: Information about how you use our Site, including pages visited, time spent, and referring URLs, collected through cookies and analytics tools.
• Communications: Records of phone calls, emails, and text messages between you and our company.

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and schedule pest control services
• Send appointment confirmations and service reminders
• Send text messages and follow-up communications (with your consent)
• Improve our services and website
• Comply with legal obligations
• Analyze usage patterns to improve the user experience

4. SMS / Text Messaging (TCPA Compliance)

5. Cookies and Analytics

We use Google Analytics 4 (GA4) to collect anonymous usage data about visitors to our Site. This includes page views, session duration, device type, and geographic location (at the city level). This data is used to improve our Site and services. Google's use of this data is governed by Google's Privacy Policy. You can opt out of GA4 tracking using the Google Analytics Opt-Out Browser Add-on.

6. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service Partners: Rest Easy Pest Control, our operational partner, who assists in scheduling and service delivery.
• Technology Providers: Cloud services and CRM tools used to manage customer relationships, subject to data processing agreements.
• Legal Requirements: When required by law, court order, or governmental authority.

7. Data Retention

We retain personal information for as long as necessary to provide services to you and as required by applicable law. Contact form submissions and customer records are typically retained for 3 years after the last service date.

8. Your Rights (New York Residents)

As a New York State resident, you have rights regarding your personal information. You may request:

• Access to the personal information we hold about you
• Correction of inaccurate information
• Deletion of your information (subject to legal retention requirements)
• Opt-out from marketing communications

To exercise these rights, contact us at (516) 247-6402.

9. Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet is 100% secure, and we cannot ensure absolute security.

10. Children's Privacy

Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by updating the “Last Updated” date at the top of this page. Continued use of our Site after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, contact us: